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Can Google Analytics measure AI traffic?

Answer

No. Google Analytics works by placing a piece of JavaScript on your pages; a browser runs it, the script reports home, and that report is your statistics. GPTBot, ChatGPT-User, ClaudeBot, PerplexityBot and their friends fetch your HTML and read it, but they never run that script, so they never appear. The web server sees everything: every request, every user agent, JavaScript or not. In July one of my sites served 114,883 pageviews of which 2,187 were humans. Analytics would have shown you the 2,187 and called it a quiet month. If the agentic web is where your next customers come from, that dashboard is showing you a shrinking world.

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