Why is my Google traffic dropping while nothing changed on my site?
Answer
Because the visitors did not disappear, they moved. I think the general volume of web traffic via Google is declining: the question is answered in the chat window before a page is opened, and the page is at best a source in a footnote. Meanwhile the share of humans on the web keeps falling while agents read more, and a tool that only counts humans keeps telling you the wrong story. Count the agents, name them, and make sure they read the right thing: what a model cannot do for you, the form, the booking, the menu, the ticket, is what still brings people to the door.